Case study / Auto workshop
Corporate website and campaign for an auto workshop
AutoFerraz · Digitais Studio · Funchal · Madeira
Summary
AutoFerraz is an auto workshop that needed its own online presence and material to promote seasonal services. Digitais Studio built the corporate website, services, contact details and quote requests, and the graphic campaign promoting the air-conditioning service.
Context
A workshop lives on proximity and referrals, but anyone looking for a specific service searches on their phone first. Without a website, the workshop only existed for people who already knew it.
There was also a language problem. A workshop's list of services, written the way the workshop talks, is unintelligible to the customer. Someone whose air conditioning is blowing hot air doesn't search by the technical name of the repair: they search by the symptom.
And some services are seasonal. Air conditioning sells when the heat starts, not all year round. That calls for campaign material that can be published at a specific time and reused the following season.
The workshop also had no photography of its own, which limited any campaign to generic stock images, precisely the opposite of the proximity argument it relies on.
And, as with almost every local service business, the phone was the only way in. With no written alternative, every request competed for the same minute of the team's attention.
Approach
How we did it
We listed services in customer language, not technical jargon, starting from the symptoms people arrive with.
We put the contact details and quote request one tap away on every page. At a workshop, the website's goal isn't to be read to the end: it's to generate a call.
The constraint that shaped the campaign design was seasonality, the pieces had to work without a visible date, so they could come back the following summer without being redone.
We designed the air-conditioning campaign with adaptations for social channels and for local use, sized for each channel and with a version for display at the counter.
We delivered editable files, so the workshop can adjust text or price without hiring a designer again.
We defined a simple hierarchy on the service pages: symptom, what we do, how long it takes, how to request a quote.
We prepared final artwork in separate formats for digital and print, with the technical margins already sorted for the print shop.
What we delivered
Corporate website with services and quote requests
Copy written in customer language
Promotional graphic campaign and social adaptations
Version for use inside the workshop
Editable files delivered to the client
Result
What changed
The workshop now exists for people searching without already knowing it, not just for those who've already been.
Quote requests now arrive in writing, with the service already identified, instead of always starting with a screening call.
The air-conditioning campaign is ready to reuse next season without new design work.
The seasonal campaign became a business asset, rather than a recurring expense every summer.
This project is mostly Websites work. That page explains what it includes, how it works and what gets delivered.
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Diogo Gomes, Creative Direction · Updated on 26 August 2026
5.0 · 10 reviews on Google